How To Find High Paying Adsense Keywords
The intent of this writing is not to teach you what Google Adsense
is. We have other articles on this site that explain that. This writing
will take the position that you are already aware of what it is and how
to implement Adsense ads on your site. The intention here is to help you
find high paying Adsense keywords so that you can maximize your profits.
First of all, keywords are words that an Adsense advertiser will want
your visitors to click on when they visit your site. So let’s say your
site is about online nursing degrees, an advertiser might want people to
click on an ad he is running about online nursing degrees. Those are
your keywords: online nursing degrees. If that’s what your site is
about, Google will show that advertiser’s ads on your site and you make
money if someone clicks on his ad, and hopefully he gets a sale out of
it and makes money, too.
Some keywords pay more than others. For example, the keyword ‘dogs’
might draw 3 cents per click, but the keywords ‘dog training’ might draw
30 cents. The keywords ‘Doberman Pincer dog training’ might draw even
more; maybe $3 per click.
Why the difference? It all depends on how tight the keywords are.
Notice how we went from dogs, to dog training, and then Doberman dog
training – each time tightening up the niche a little more. An
advertiser is willing to pay more for a highly targeted keyword,
especially if his chances are good that he will make a decent amount of
money when someone views his offer.
Unfortunately, the competition is fierce for high paying keywords,
like methelioma which was know to draw several dollars per click awhile
back. Once everybody got in the game, advertisers started dropping their
bids and it still pays okay if you can get the traffic for it, but it
doesn’t pay as well as it used to. There are just too many sites
stuffing that keyword into their content.
How To Find High Paying Keywords
One of the best ways to find high paying keywords is to go where the
advertisers go. You can open up a Google Adwords account with about $5
and this gives you the chance to see what advertisers are bidding on
certain keywords. So if something came to mind that you were interested
in developing a site for, like maybe Webkinz, you could just go to your
Adwords account and see what advertising are bidding on that keyword.
TIP: An Adwords account is for the advertisers that place ads
on your sites … an Adsense account is for publishers that create sites
for advertisers to place their ads on. This is all done through Google.
If you want to find good paying keywords, you’ll first want to know
what’s hot. Look at popular searches on eBay, Yahoo Buzz Log, Google
Trends, PayPal and Yahoo Stores, Technorati, New York Times Most
Searched, etc. Whatever people are looking for may trigger some ideas on
a good niche for you. You can then use your Adwords account to see if
any of those keywords pay much.
Google’s Free Adwords Tool
You can also use Google’s Free Adwords Tool (https://adwords.google.com/select/KeywordToolExternal)
to get more information. You don’t have to have an Adwords account to
use it. It will also give you the amount of competition for a certain
keyword phrase, the number of searches and the estimated cost per click
on that word. Right now for dog training it is around $3.00. You
wouldn’t make that whole $3, maybe $1 or $1.50, but that’s not too bad.
So, if you don’t mind, I’m off to set up my new dog training site. See
you there <grin> |
