Tips on buying adsense websites on sitepoint marketplace or Digital
Point
Some people have more time than money and prefer to and enjoy
building their own websites so they can publish Google Adsense ads on
them. Others have more money than time and prefer to buy sites that have
already been pre-built and ready to go.
Sometimes on some of the major Internet marketing forums, like
Digital Point, SitePoint or the Warrior Forum, you will see websites for
sale that already have content on them and they’re all set up for
Adsense ads. All you have to do is replace your Adsense publisher I.D.
with the one on the site and you can be making money right away.
Or Can You?
It sure sounds like a great idea if you can get a good domain name
with a good tight niche topic and lots of content – it’s like investing
in real estate. You buy the site and hopefully start seeing a return on
your money. But it doesn’t always happen this way.
First of all, you have to really know your stuff. You need to educate
yourself on several things including domain names, amount of traffic the
site gets, the quality of the content and the true value of the website.
Is It A Tight Niche?
Is it a good niche? Is it a broad site like JohnsGreatWidgets.com or
is it targeted to a more direct audience like JohnsAntiqueRedWidgets.com?
This is important. The latter is a smaller niche and has a better chance
of making money. The search engines will love it because it is topic
specific.
Is It A Good Domain Name?
You want the shortest, most memorable domain name you can get. Longer
names like the second one mentioned above don’t sit well with search
engines and it’s harder for customers to remember. The shorter the
better. Wouldn’t you love to have been the one to originally buy
CreditCard.com? It’s short, memorable and it’s worth millions of
dollars.
Does It Get A Lot Of Traffic?
You can go to Alexa.com and find out if the site gets a lot of
traffic. The more website visitors it gets, the better your chances are
for making money. Just go to Alexa and type in the domain name to see if
it produces visitors. The less traffic, the less the website is worth.
Are There A Lot Of Sites Linking To It?
If there are already a lot of quality sites linking to your
prospective website, this helps you get a lot of love from the search
engines (more love = more traffic). You can find out how many link backs
the site gets by doing a Google search like this:
links: example.com
If there are a lot of other sites linking to that site, that means
that it is listed in the search engines and they may see it as an
authority site and that is good news for you.
Will The Site Make You Back The Money You Invest?
This one is harder to answer because you kind of have to depend on
the seller to be honest with you regarding how much it brings in every
month. You will want to recover your investment in 6 to 12 months. You
can also go to a site like GoDaddy.com and get an appraisal done within
a few hours.
The Biggest Thing You Must Be Aware Of!
If the site was dropped as by Google Adsense because the previous
owner violated Adsense terms of service, you may have a hard time
convincing them to give you another shot at it. ALSO – search for the
site on Google and look at Google’s cache and see what the site used to
be; was it associated with adult content or something Google Adsense
disapproves of? Avoid it like the plague.
Your Best Bet
The best thing you can do is learn to build your own websites (it’s
easy) and start them from scratch and build them right. Domains cost $10
or less and so does hosting, so learn to do it yourself. |
